Building a business where people and the planet come first takes vision and commitment. In this Beautifully Imperfect interview, Jo Maiden shares how a passion for social impact and a bold vision to transform the fashion industry led to building SOKO Kenya.

Sustainability shouldn’t be a checkbox—it should shape the way we make decisions. In this article, I explore three frameworks that help teams embed sustainability where it truly matters.

Sustainability isn’t just about strategies—it’s about people, stories, and leading with heart. In this first Beautifully Imperfect interview, Dani Baker reveals how community fuels change—and why none of us have to do this alone.

Sustainability is a journey—rarely linear, never perfect. This series shares real stories of sustainability professionals, design practitioners, and business leaders navigating the challenges, trade-offs, and small wins that create meaningful change.

We often obsess over onboarding and first-use experiences, but what about endings? Endings shape memories, strengthen relationships, drive loyalty, and spark innovation. Time to start from the end. For the users, the business, and sustainability. 

The 21st century demands that organizations adopt an integrated approach to business and sustainability. Yet, simply embracing these disciplines is not enough to drive true transformation. Let’s bring design into the equation—and make the magic happen.